5 Things to Know About Healthcare Marketing and Millennials

Health Care Marketing: Why Word-Of-MoutMarketing in modern day has certainly changed. As technology becomes more and more advanced, marketers needs to move with the times in order to create successful results for their businesses and companies. This has never been truer than it is in regards to healthcare marketing to millennials. As the newest generation … Continue reading “5 Things to Know About Healthcare Marketing and Millennials”

Health Care Marketing: Why Word-Of-MoutMarketing in modern day has certainly changed. As technology becomes more and more advanced, marketers needs to move with the times in order to create successful results for their businesses and companies. This has never been truer than it is in regards to healthcare marketing to millennials. As the newest generation lives in a world that is far more technologically advanced than ever before, marketing agencies need to understand how it is that millennials take in information and choose to learn about healthcare. If you’re ready to begin marketing to the younger generation for the first time, keep these 5 helpful tips in mind, and you’ll successfully reach them.

You should know what they want

Answering a few key questions will help you understand how healthcare marketing to millennials can be a successful endeavor.

Where do they consume their information primarily?
What issues are they passionate about?
What are their main concerns about healthcare?
What are the biggest influences in how they choose healthcare?

Finding the answers to these questions will help you understand what outlets you should be using as a platform, which campaigns you need to run, and what information you need to convey to them in order to get them to take action.

They use social media, ratings, and word of mouth for information about healthcare and other important issues

It’s important to know when entering healthcare marketing that millennials use different sources to learn information about healthcare. They often turn to new forms of communication such as social media. Places like Facebook, Twitter, and Google+ are areas where they choose to find information. In addition to social media, they also use word of mouth to learn about important issues.

They consume information mainly online

In the age of smart phones and tablets, the younger generation is always connected online. This means that they find their information online more than any other outlet. This is especially true during commutes to and from work when most people are actively on their phones or tablets. Even news outlets are making the shift away from paper and actively moving to online platforms to meet the shift.

They’re concerned with healthcare cost

One of the top concerns the younger generation has when it comes to healthcare is the cost of it. Younger employees in the workforce are worried about the prices of healthcare and whether or not they can afford it. This concern is followed closely by quality of care. This is usually where they turn to online news outlets, review sources, social media, and word of mouth to find quality yet affordable healthcare.h Isn’t Enough

Health Care Marketing: Why Word-Of-Mouth Isn’t Enough

Yes, experts will say word-of-mouth is still the most relevant mode to more clients in the healthcare world, but this doesn’t necessarily mean that health care marketing isn’t important and sometimes essential for your business or practice. Good branding and a healthy reputation is everything to word-of-mouth referrals, and effective health care marketing will help to take your business to the next level in the brand arena.

Branding is that prime opportunity that sets your medical practice apart from the harsh competition in today’s health care market. Health care may not be what you think of when you hear “brand awareness”, but it’s essential to your lucrative marketing campaign. How familiar your customers are with what your practice can provide, and how that sets you apart from the competitors, is essential to fueling referrals in your direction.

Your company’s website is the perfect opportunity for the development of your brand that is cohesive and concise. It represents your medical practice and is where you may receive the first and most traction when attracting new clients and patients. Always take into consideration a strong website when determining your marketing efforts.

Speaking of the virtual arena, online marketing is important to engage in as it’s the way to communicate with clients and build up the reputation that is essential to your company’s growth. A hot tip is to share reviews and testimonials on your website and allows patients to survey where valuable performance information for your health care marketing may be obtained.

In addition, social media on various platforms is casual and builds up that friendly, caring attitude your customers will begin to build about you. Share information, build relationships and show your practice cares – it’s what this business is all about.

Search Engine Optimization, or SEO, is important to consider as patients use search engines more frequently to find new providers today. Make sure your website is close to the top of the page, or at least shows up, on search engine results using SEO.

Bringing it back to the patients… they are your largest group of brand advocates. There are many ways to go about connecting to them through social media and more straightforwardly in day-to-day operations. Going that extra mile to follow up after a visit is what creates the brand that cares, from start to finish. Make sure to thank them by creating email marketing campaigns. This also helps to keep them in the database and increases your chances of getting referrals. The more you are engaging with your patients, the more they will trust and spread the brand.